What is Social Media Marketing?

Meaning & Example

Social Media Marketing (SMM ) is a process of creating tailored content for different social media platforms to promote and sell the company’s products and services and cultivate a community of potential customers.



A platform like Instagram can do wonders by creating brand awareness.


According to 83% of users, this social network helps them discover new products or services. Even better, people are more willing to trust brands on Instagram. 74% of users think brands with Instagram accounts are relevant, and 78% see them as communal.

Importance of Social Media Marketing

Social media aims at achieving many different business objectives, such as:

  • Generate leads

If a company misses an online presence on social media sites, they are potentially missing out on valuable opportunities. For instance, engaging with their audience for sales conversions or other beneficial outcomes.

  • Cost-Effective marketing

Unlike many other forms of advertising and promotion, social media marketing does not require a big budget. Social networks are free to join, so all you have to invest is time for quality content.

  • Brand awareness

Social media helps build brand awareness by giving your business a voice and personality — something that consumers find very attractive in an active marketplace. You can use social media to humanize your brand and share fun or helpful information with your customers.

  • Customer service and engagement

Social media is a powerful communication platform for any company, brand, or public person to reach their audiences. It allows them to distribute content, boost their visibility online, promote their products and services, boost customer service efforts, and analyze web traffic data.

Why should you learn social media marketing in 2022?
  • Social media is constantly changing and evolving, allowing marketers to reach their target audience in new ways. When you learn social media marketing, you are also future-proofing your career by acquiring skills that will help you remain relevant in any industry for years to come.
  • SMM is one of the best and most suitable skills to learn. It will help you to stand apart from the rest of your colleagues and help to boost the growth of the business or brand.
  • Having a social media account is not the end of the game. You have to be skilled enough to analyze and follow the latest trends, track the progress and bring innovative ideas to attract and retain customers. And if you are passionate about it, learning social media management or marketing can be one of the best careers.

Best Courses to learn Social Media Marketing in 2022

This social media management and marketing courses will help you to make headway towards learning basics and, kick start your career without breaking the bank :

  • Hubspot

Hubspot’s social media marketing course will help you learn social media strategies and plan, create and grow your social reach for free.

  • Udemy These Online courses on social media marketing and social media management in Udemy will help you grow your business exponentially and push you to take your first step towards becoming a social media marketer. Click here
  • Coursera

Coursera has a number of free and paid courses on social media marketing that will help learn from industry leaders from top universities. Click here to check out.

Types of social media networks

  • Social networking

Social networking is designed to create brand awareness and build relationships so that people can share ideas, information, and messages via social media sites like Facebook, Linkedin, and Twitter.

  • Media Sharing Network

This type of social media aims to find and share videos, images, and other similar types of social media on the web. Some of the best social channels to share media are Youtube, Instagram, and Snapchat.

  • Discussion forums

Before entering into other social media channels, experts and professionals use forums like Reddit, Quora, and Digg to carry out market research and discussion of respective fields.

  • Microblogging

Unlike traditional blogs, microblog is a blend of blogging and instant messages that allow users to create short messages. Through microblogging, business owners can create short pieces of information. 

  • Social Bookmarking

Bookmarking can help you channel brand awareness by running campaigns. The best example is Pinterest which generates web traffic and customer engagement.

How being on social media helps?

Business owners

Social media in business has become increasingly significant as a marketing tool over recent years due to its popularity with customers.

For example, You are the owner of a small business. You decided to promote it on social networks: create a group, regularly post captivating content, and respond to comments and questions. As a result -It will lead to new clients and customers.

You are the owner of a large company. You have hired several people who engage in promoting your brand on the Internet. They regularly post news on your behalf, answer questions from users, and chat with them. As a result – You will have new customers and fans following..

Creators & Influencers


If you are a content creator who wishes to build a personal brand, social media platforms will boost your reach and engagements.

Which is the best social media platform for your business?

Time is money, and Social media marketing is a necessity for any business. It’s important to choose the right social media marketing channels for your business and here’s how you make your decision :


Facebook: Facebook is a splendid choice for people who like to share their life events with friends, family and acquaintances. It is also a good place to share links, videos and photos. If you have a local business or you’re a public figure, making a business page will help you grow rapidly.


Twitter: If you have a lot to say but not enough room in 140 characters, then Twitter is the perfect fit for you. This platform is famous for its hashtags that can be used as search terms.


Instagram: Instagram is a place of aesthetics. Instagram filters are helpful in improving the quality of an image before posting it online. There is no better place if your business falls under lifestyle, fashion, photography or storytelling through images.


Pinterest: It’s a wonderful platform for bringing together different things that interest you all under one roof. You can create virtual pinboards, which other users can use as a reference. More than 76% per cent of users on Pinterest are female, so it’s a good place to target women with your products or services.



Social media marketing management is a crucial venture in 2022. It allows you to access millions upon millions of eyeballs using particular social media accounts and gain an understanding of how to appropriately use these accounts for the growth of any company.

So, all in all, it should be clear that social media marketing is here to stay. An education in social media marketing and management will help you and your business rise to greater heights for decades.

Signing Off


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