Want to know more about Digital Marketing?

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Are you stuck with digital marketing?

Not sure what is digital marketing?

Do you want to become a successful digital marketer?

Do you think personal branding is important?

If Yes, with any of the above, allow me to answer your doubts

In this article, I have collected the information from different sources and learned to give the best examples for you.

In this article, we will be talking about

  1. What is marketing?
  2. Digital marketing vs Traditional marketing
  3. Integrated Digital Marketing
  4. CATT Marketing Funnel
  5. Personal Branding

Got 7 mins? Yes? Let’s have a chat

First and foremost, if you want to learn digital marketing, you need to know about marketing. Eventually, it is a form of marketing, Right?

Guess, what is marketing?

Marketing is nothing but selling a product or service.

Or maybe

Advertising is called marketing

Are you sure?

Well, marketing is the process of getting customers who are interested in a product or service. Customer research, product development, branding, product distribution, sales, advertisements, feedback, etc, are all the components of marketing.

Okay, so, should we learn marketing?

To justify why you should learn marketing? Let me highlight a few points

  1. It is the most valuable investment in a business because it gives direct returns.
  2. If you are an entrepreneur or business owner you will understand the scope of the product or service you are dealing with.
  3. Marketing also means understanding business.

There are many scopes of marketing and I hope that you understand the importance as I have mentioned above.

If you agree with me! Let’s dive deep and understand a few key importance of marketing.

Let’s start with the laws of marketing

Marketing is based on science, not creativity

Marketing is about understanding your customer well

Marketing is a game of perceptions. Product is rooted and reality.

Now that we have come along and understood many aspects of Marketing

Let’s understand the Basic Marketing Fundamental: The 7Ps of marketing

  1. Product
  2. Price
  3. Promotion
  4. Place
  5. People
  6. Process
  7. Physical Evidence

 

https://www.brafton.com/blog/distribution/channels-of-distribution/

Okay, now that we have understood the basics and the importance of marketing.

Oh! wait!

I am sure that you are familiar with social media like Facebook, Instagram, LinkedIn and many more and I am pretty sure that you have come across ads. Have you?

If Yes, let us understand the most exciting topic that we have been waiting for “Digital Marketing”

Okay, then What is digital marketing?

Do not be overwhelmed by the term “Digital” Marketing. It is the same marketing that we have been talking about above but it is marketing online. Got it?

Ok, let’s get going and understand more about digital marketing.

What is the difference between digital marketing and traditional marketing?

Well, The major difference of these marketing is the form or platform they use to reach out to their customers.

Digital marketing is a form of marketing that is done online, i.e using social media and websites. On the other hand, traditional marketing is a form of marketing where businesses reach out to their customer through magazines, billboards, tv commercial ads, etc.

So, you might be thinking which one is the better form of marketing?

Aha! Nice questions!

In this contemporary world, we are seeing people going online and according to a report, 900 mn people will be active by 2025 in India. So, what do think? Which one is a better form of marketing?

It is digital marketing!

Just Kidding!

Both types of marketing have their pros and cons. Traditional marketing is as important as digital marketing in many ways.

Different types of digital marketing

  1. Search Engine Optimisation (SEO): It is a process or method used to improve website traffic organically. A good SEO practice will help improve the quality and quantity of the website traffic
  2. Social Media Marketing: It is the process of creating content for the social media platform to drive traffic and engage with the audience.
  3. Content Marketing: It is a method of marketing where you provide your audience with valuable, relevant and consistent content, it can be in the form of an article, video, audio, etc.
  4. Email Marketing: It is a form of marketing where we reach out to our audience directly via email.
  5. Affiliate Marketing: It is a form of marketing where you promote a brand’s product and you get paid every time you drive sales.
  6. Mobile Marketing: It is a form of digital marketing where businesses target their audience on their smartphone or mobile devices.

These are a few types of digital marketing I have listed above. Which one is the one that interests you the most?

Now that we know different aspects of digital marketing

Let’s talk about integrated digital marketing

What is integrated Digital Marketing?

It is a form of digital marketing that integrates all the forms of digital marketing in such a way that each channel complements the other by playing its strengths rather than trying to reach the goal of increasing revenues and customer base on its own.

Here is how it works

Integrated Digital Marketing is a concept that is introduced for a better workflow. It is like a team and here content marketing act as a team leader to produce the best result by working with its teammates.

From this flowchart, I hope that now you will be able to implement digital marketing in a much better way.

Now, let’s move ahead and learn more about digital marketing.

Let’s talk about CATT- Marketing Funnel

What is CATT-Marketing Funnel?

It is a formula

Wealth=n^CATT

Where,
[n]: Niche
C: Content
A: Attention
T: Trust
T: Transaction

C’mon not maths again!

Do not worry it is not rocket science, it is just a formula to understand better

Niche: Choosing a niche is very important and your success depends on the niche you choose.

Content: The next step is to create valuable content that attracts people from your niche to your blog post, videos, etc. Always remember Content is the king.

Attention: Once you have enough quality content you can start promoting your product or services that you are looking to put out. Start promoting your content using search engine optimisation, social media, run paid ads and referrals.

Trust: It is the most important part of any business, after you have gone through all the processes above, consistency and putting up valuable content is the key to building trust. Put up your content on social media, blogs and send valuable emails.

Transaction: Now that your audience knows you and have built a connection of trust, they will not hesitate to purchase a product from you.

Ok, now, we have come along this far let us discuss the most important topic “Personal Branding”

Building a Personal Brand: Is it important?

To understand the importance of personal brand. Let’s understand with an example of Elon Musk the CEO & Founder of Tesla & SpaceX. He has built such a strong brand that even with one tweet he can erupt the share price of a company. His followers are more than Tesla & SpaceX combine and he has become an influencer and the brand ambassador of his own companies.

Elon Musk is a brand by name and if he wishes to start a new company any time, any day, he will get many tractions of his new company the moment tweeted or announced it on any platform.

From the example above, I am sure you are convinced of how important a personal brand is.

How to learn to build a personal brand?

To answer this let us run through some of the key factors on how to build a personal brand.

There are six steps on how to build your startup.

Learn: Learning is the first step and a continuous process. Remember the facts that you must always learn and practice the procedure.

Work: Work on the new skill you have acquired. Go all out by practising and applying it in the real world. Implementation is the key to expertise in your domain.

Blog: Writing is something that will improve your understanding of the subject you are into and it will help you build your brand.

Consult: After all the steps above, I am sure that you will have a strong grip on your interest subject. You can now consult businesses or any one of your domains. It will help you increase your brand and have a better grip over your domain.

Mentor: Mentoring will help you scale exponentially and your understanding.

Startup: Once you have a strong grip over your subject you can start your startup to provide your services to a wider audience.

Ok, I hope you have understood many aspects of digital marketing.

Conclusion

I hope you have got to know about some of the basics of digital marketing. Digital Marketing itself is a vast topic and you can learn digital marketing by implementing it in real life.

However, digital marketing is a continuous process of learning and staying updated with new trends and ways of marketing your products are the key to success. Thank you for letting me share some highlights on digital marketing.

Would love to connect and share our journey of digital marketing.

Signing off!
Sarlongki

 

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