Are you struggling to create content? 

Not sure what to post? 

In this blog, we will understand the key elements for content creation and consistency. 

Alright, let’s first understand 

What is a content pillar?

A content pillar is the pillar of topic or theme that creates the foundations of content marketing.  

Why do you need a content pillar? 

Content Pillar is an essential element to grow in content marketing because it helps to clarify your niche and define your target audience. In this manner, it will help your audience develop trust and help your audience grow faster. 

Creating your content pillar

Understand your target audience. E.g., I talk about content creations and social media, so my audience is those who want to learn about social media and content creation. Likewise, you can understand your audience and create a content pillar.  

So, how many content pillars can we have? 

If you are a beginner, you can have one pillar, but it is recommended to have 3-5 pillars for your content depending on the business and types of products you are dealing with. 

Alright, now that we have talked about the content pillar, let’s assume that you have understood the content pillar. 

Next, let’s talk about the content calendar, which is as important as the content pillar, if not more. 

Alright, what is a content calendar?

A content calendar is a type of calendar mainly used by marketers to plan their upcoming content output. 

It helps the content creator and the marketers to keep track of posts to be published on social media, blogs, or any other form of publishing. 

Okay, so, how important is the content calendar? 

It is one of the essential toolkits for your content marketing campaign. Maintaining a content calendar will help you organize your content for timely updates. 

Alright, but how do we create a content calendar?

A content calendar is nothing extraordinary but a calendar that helps you visualize your content publishing timeline. 

Here is an example of a content calendar

These are a few of the essential elements for content creation and to stay consistent. 

PC: Google Photo

Key takeaways

  1. A content pillar is essential to create a content 
  2. A content calendar helps us to be consistent with content marketing. 

Alright, I hope you have understood the content pillar and content calendar. Comment your key takeaway.

Signing off